Annual Customer Privacy Notice

Last Updated:  July 27, 2018

American Credit Acceptance LLC (“ACA”, “we,” “us,” “our”) values the trust you place in us when you use the ACA website and our affiliated websites and online services (collectively, our “Websites”).  This Privacy Policy describes our collection, use, disclosure, and protection of your information in connection with our Websites that link to it regardless of how you access or use them, including through mobile devices.  Information submitted to ACA in person, by mail, or via other means may be governed by different terms.

BY USING THE WEBSITES, YOU ARE ACCEPTING THE TERMS OF THIS PRIVACY POLICY AND OUR TERMS OF USE, AND YOU ARE CONSENTING TO OUR COLLECTION, USE, DISCLOSURE, AND PROTECTION OF YOUR INFORMATION AS DESCRIBED IN THIS PRIVACY POLICY.

If you do not agree to the terms of this Privacy Policy, please do not use the Websites.  We may make changes to this Privacy Policy from time to time and will post these changes to the Websites.  Your continued use of the Websites following the posting of any changes will mean you accept those changes.

This Privacy Policy does not apply to information that you may submit to us offline, or to third-party websites and mobile applications that may link to the Websites or be linked to on the Websites.  We are not responsible for the actions or privacy practices of third-party websites and applications; please consult those websites and applications directly to understand their privacy practices.

Information We Collect About You

We collect, process, and retain information from you and any devices you may use when interact with the Websites, and in other ways described below.

Information You Give Us:  We receive and store information you provide to us through the Websites when you register for an account or give to us in any other way, including your name, mailing address, phone number, email address, and business or employment information.

Information We Automatically Collect:  We collect information about your use of the Websites, such as the pages you view and other interactions you have.  We receive and store certain types of information whenever you interact with the Websites.  The Websites use “cookies,” tagging and other tracking technologies to help enable us to enhance or personalize your experience.  This information includes computer and connection information such as statistics on your page views, traffic to and from the Websites, referral URL, ad data, your IP address, and device identifiers.  This information also may include your browsing history, transaction history, and your web log information.

Information From Other Sources:  We may supplement the personal information we collect with information from third parties or collected offline, such as information collected by ACA over the phone, and add it to your account information.  This information may include, but is not limited to, demographic information, additional contact information, group affiliations, and occupational information. We also may collect information about you from credit reporting agencies, for example, to determine your creditworthiness, credit score, and credit usage.

How we use your information

We use your information to help us personalize and continually improve your experience on the Websites, including fulfilling requests for information, analyzing and compiling trends and statistics, and communicating with you.

We also may use your information to:

  • Provide, maintain, and improve the Websites and for internal or other business purposes;
  • Fulfill your requests for information and provide the services you request;
  • Communicate with you about your account or transactions with us;
  • Provide customer support and communicate with you about features and enhancements on our Websites;
  • Send you newsletters and offers or other communications about our products and services, such as special or promotional events;
  • Administer promotions, surveys, panels, or market research;
  • Detect, investigate, and prevent activities that may violate our policies or be fraudulent or illegal;
  • Optimize or improve the Websites, products, services and operations; and
  • Perform statistical, demographic, and marketing analyses of users of the Websites and their usage patterns.

We may use the information from one portion of the Websites on other portions of the Websites, and we may combine information gathered from multiple portions of the Websites into a single record.  We also may use or combine information that we collect offline or we collect or receive from third-party sources for many reasons, including to enhance, expand, and check the accuracy of our records.  Additionally, information collected from a particular browser or device may be used with another computer or device that is linked to the browser or device on which such information was collected.

How we share your information with others

We share your personal information with third parties as described below.  In addition, we may share information that does not specifically and personally identify you, such as aggregate information, device identifiers or other unique identifiers to third parties.

Third-Party Service Providers:  We engage third-party service providers to perform functions on our behalf such as: hosting, technical integration, analytics, and customer service, and fraud protection.  For example, we use third parties to process payments made to us.  These third parties may have access to your personal information when needed to perform their functions.

Business Partners:  We may share information about you with business partners.

Sale, Assignment or Change of Control:  We may change our ownership or corporate organization while providing the Websites.  We may transfer to another entity or its affiliates or service providers some or all information about you in connection with, or during negotiations of, any merger, acquisition, sale of assets or any line of business, change in ownership control, or financing transaction.  Under such circumstances, we will request the acquiring party to follow the practices described in this Privacy Policy with respect to previously collected information.  Nevertheless, we cannot promise that an acquiring party or the merged entity will have the same privacy practices or treat your information the same as described in this Privacy Policy.

Law Enforcement, Legal Process, and Emergency Situations:  We may also use or disclose your personal information if required to do so by law or on the good-faith belief that such action is necessary to (a) conform to applicable law or comply with legal process served on us or the Websites; (b) protect and defend our rights or property, the Websites or our users, or (c) act to protect the personal safety of us, users of the Websites or the public.

How to Access and Modify your information

You can update your customer account information through the Customer Portal within the Websites.

If you would like to request access, modification, correction, or deletion of personal information that you have provided to us or that you believe we may have collected about you, please contact us at Marketing_ACA@ACAcceptance.com.  We may not be able to delete your personal information without also deleting your user account.  You will not be permitted to examine the personal information of any other person or entity.  In order to verify your identity, you may be required to provide us with personal information prior to accessing any records containing information about you.  We may not accommodate a request to change or delete personal information if we believe doing so would violate any law or legal requirement, or cause the information to be incorrect.

Your choices regarding promotional communications

When you create an account through the Websites or sign up for certain communications, you are required to provide us with an accurate e-mail address through which we may contact you.  Such registrations or requests through the Websites constitute your express acknowledgment that we may use your e-mail address to communicate with you about product or service offerings from us and our selected partners.  While you cannot opt-out of receiving notifications and other communications regarding your account or your transactions, you can opt-out of receiving promotional and other marketing emails from us by: (1) using the “unsubscribe” feature in our marketing e-mails; or (2) contacting us at Marketing_ACA@ACAcceptance.com.

COOKIES AND TRACKING TECHNOLOGY

Like many websites, we use tracking technologies such as cookies, web beacons, and similar technologies to record your preferences, and track the use of the Websites.  We may also use these technologies to monitor traffic, improve the Websites, and make them easier to use and more relevant.

Some content or applications on the Websites may be served by unaffiliated third parties.  We do not control these third parties’ tracking technologies or how they may be used.  We are not responsible for the content or privacy practices on any website not operated by us to which the Websites link or that link to the Websites.

Your browser or device may include “Do Not Track” functionality.  Our information collection and disclosure practices, and the choices that we provide to visitors, will continue to operate as described in this Privacy Policy, whether or not a Do Not Track signal is received.

Online Tracking Choices:  You also have choices to limit some tracking mechanisms that collect information when you use the Websites.  Many web browsers automatically accept cookies, but you can usually modify your browser’s setting to decline cookies if you prefer.  If you choose to decline cookies, certain features of the Websites, including the Websites themselves, may not function properly or remain accessible to you.  In addition, you may also render some web beacons unusable by rejecting or removing their associated cookies.  Note that if you choose to remove cookies, you may remove opt-out cookies that affect your advertising preferences.

We use Google Analytics, a web analytics service provided by Google, Inc., on the Websites. Google Analytics uses cookies or other tracking technologies to help us analyze how users interact with and use the Websites, compile reports on the Websites’ activity, and provide other services related to the Websites’ activity and usage.  The technologies used by Google may collect information such as your IP address, time of visit, whether you are a return visitor, and any referring website.  The Websites do not use Google Analytics to gather information that personally identifies you.  The information generated by Google Analytics will be transmitted to and stored by Google and will be subject to Google’s privacy policies. To learn more about Google’s partner services and to learn how to opt out of tracking of analytics by Google click here.

How We Secure Your Information

We maintain safeguards to protect your personal information.  However, no system is completely secure or error-free.  We do not, and cannot, guarantee the complete security of your personal information.  You can help protect the privacy of your own information by using encryption and other techniques to prevent unauthorized interception of your personal information.  You are responsible for the security of your information that you transmit to us or view, download, or otherwise access when using unencrypted, public or otherwise unsecured networks.

Other Important Information

Users Outside of the United States:  If you use the Websites outside of the United States, you understand and consent to the transfer of your personal information to, and the collection, processing, and storage of your personal information in, the United States and elsewhere.  The laws in the United States and these countries regarding personal information may be different than the laws of your state or country.

Your California Privacy Rights:  If you are a California resident, California law permits you to request certain information regarding the disclosure of your personal information by us and our related companies to third parties for the third parties’ direct marketing purposes.  To make such a request, please send your request, by email to Marketing_ACA@ACAcceptance.com.

We do not disclose your personal information to third parties for the third parties’ direct marketing purposes..

Questions or Report a Problem

For questions about our Privacy Policy or the Websites, to make choices about receiving promotional communications, or to update your personal information, you can contact us at Marketing_ACA@ACAcceptance.com.